SEPHORA

Connected Beauty

In partnership with Sephora, Murad sought to amplify its mission of "Connected Beauty"—a philosophy that blends skincare and wellness to foster a deeper connection to oneself. Guided by Murad's dedication to wellness through science and Sephora's commitment to inclusivity, we embarked on a creative journey to produce visuals that not only celebrated the efficacy and beauty of Murad's products but also resonated with their ethos of holistic health. With a focus on empowering individuals to embrace healthier skin and well-being, we crafted compelling narratives through short documentaries and dynamic animations. The result: an authentic, visually captivating series of deliverables that speak to a global audience in multiple languages.

Creative Direction

For the cinematography, our goal was to create an emotional bond with their customers. To achieve this, we embraced a documentary approach, capturing real women in authentic situations. We shot with a small crew around LA and other vibrant locations to bring these stories to life.

The footage became the foundation for a global campaign, celebrated for its authenticity and emotional resonance. The campaign reached millions and helped reinforce the powerful connection between beauty, confidence, and self-expression.