SEPHORA

Connected Beauty

In celebrating their collaboration with Sephora, the skincare and wellness brand Murad wanted to craft visuals that not only reflected the beauty of their products but also resonated with their brand ethos. Guided by Murad's "Connected Beauty" philosophy and Sephora's commitment to inclusivity, we were brought in to create stunning, authentic visuals and see the project through with dozens of deliverables in several languages. Our strategy included short documentaries and fresh animations.

Creative Direction

For the cinematography, our goal was to create an emotional bond with their customers. To achieve this, we embraced a documentary approach, capturing real women in authentic situations. We shot with a small crew around LA and other vibrant locations to bring these stories to life.

The footage became the foundation for a global campaign, celebrated for its authenticity and emotional resonance. The campaign reached millions and helped reinforce the powerful connection between beauty, confidence, and self-expression.