RED BULL

Way of the Wildcard

"Way of the Wildcard" is an exhilarating four-part documentary series that premiered on Red Bull TV and YouTube in 2020, directed by Taimi Arvidson. This series takes viewers on a thrilling global adventure, showcasing athletes who have chosen unconventional paths to achieve extraordinary success. Each featured athlete embodies a unique blend of courage, creativity, and determination, pushing the boundaries of what’s possible.

The series opens with the story of Mira Rai, a former child soldier from Nepal. Rai's journey from navigating the rugged terrains of her homeland to becoming an international ultramarathon star is a powerful testament to resilience and hope.

In another episode, viewers meet James Golding, a two-time cancer survivor who defies the odds in his relentless pursuit of breaking the seven-day cycling world record. Golding’s journey, marked by immense physical and emotional challenges, highlights the unyielding human spirit and the drive to conquer seemingly insurmountable obstacles.

Creative Direction

"Way of the Wildcard" stands out with its narrative-driven approach, allowing the athletes’ personal stories to take center stage. The cinematography by Nick Midwig captures the high-octane action of the athletes in their elements while also revealing intimate moments of vulnerability and triumph.

"Way of the Wildcard" transcends the typical sports documentary; it’s a profound celebration of the human spirit and the extraordinary potential within each individual to overcome adversity and achieve greatness.