A New Story
of Business

SYNOPSIS

The Darden School of Business collaborated with Still Life Projects to produce a film aimed at attracting prospective students. As one of America's leading business schools, Darden carries a straightforward mission: to foster the development of future global leaders and entrepreneurs. Our challenge was to craft a compelling narrative that spotlights Darden's innovative and forward-thinking approach. We conducted several pre-interviews with potential characters and selected faculty members and key students who are all striving together to write a new story of business, one that makes the world better.